RE: The Trade Desk29 Aug 2019 18:21
Programmatic is still a relatively small part of total global advertising. It is estimated at around $34 billion in 2019. But it is growing 5 times faster than total advertising at around 20% year-over-year, according to Magna Global. We maintain our prediction that, before long, most advertising will be digital, and nearly all of it will be transacted programmatically.