RE: Research17 Aug 2019 11:45
The market opportunity
Itaconix designs and manufactures polymers for use as functional ingredients within products for home care, personal care, and industrial use. The polymers that Itaconix has developed offer advantages in terms of functionality, sustainability, and cost.
Itaconix’s proprietary processes, which are protected by multiple layers of patents, build polymers using Itaconic acid. This is an organic acid with similar potential use and functionality as acrylic acid. Rather than being derived from petroleum feedstocks, as is the case with acrylic acid, itaconic acid is produced by large-scale fermentation using corn as a source of sugar. The company has a very flexible tool kit that allows it to produce multiple different polymers that address similar market areas to the ones addressed by acrylic acid. Each new product that is developed can give rise to additional patents, so the lifespan of the intellectual property portfolio can be continuously extended.
The potential addressable market for Itaconix is vast, as illustrated by the following charts and table. As an initial proxy for the addressable market, we consider the current market for acrylic-acid based polymers covering water-soluble polymers, super-absorbents, and emulsion polymers for paints and coatings. Based on the comparative and unique properties of Itaconix polymers versus the acrylic acid market, we estimate a total addressable market for Itaconix products of US$7.6 billion.