RE: Great article late yesterday from Harmonic mentions VPP17 Nov 2023 08:58
Market hasn't clocked on yet take a couple of days sometimes
Stephan Beringer, CEO of Mirriad, said: "This Agreement represents a major milestone, as we're now working with one of the largest players, with enormous content and sales power, adding further momentum to our 'Mirriad-inside' strategy to integrate and scale in-content advertising as a standard format across the entire media and advertising ecosystem.
"After a successful first phase of standard implementations of our solution, which are planned to be initiated in Q4, we anticipate starting to test our programmatic capabilities on our Partner Company's platform shortly after that. We believe the opportunity ahead is substantial and our internal estimates suggest a noteworthy upside to our Partner Company's multibillion advertising business, which can now be expanded into virtual in-content across all platforms, including streaming."