IGR12 Jan 2014 21:37
While revellers were busy pulling Christmas crackers a fortnight ago, International Greetings (IGR) was busy counting the pennies. That's because, whether your crakers were bought from M&S, Sainsbury's, Aldi, Asda, or even Costco in Mexico, the chances are they were made by the company - the biggest purveyor of Christmas crackers in the world. But there's more to IGR than just crackers. It also manufactures wrapping paper, gift bags, ribbons, greeting cards, pens and pencils and stationery, supplying more than 100,000 retail outlets across more than 80 countries.
The company was in dire straits back in 2007 due to a string of poor management decisions. It suffered three profit downgrades, took on an awful lot of debt and saw its market cap plummet from £240m to £6m in just one year. While the share price has recovered somewhat since the low, the market cap is still small and the wide bid-offer spread is something investors need to be wary of.
Since being appointed in 2009, chief executive Paul Fineman has helped to steer the company out of troubled waters. With most of the heavy lifting now complete, the business appears much healthier and poised for a major recovery, which could send its cheap shares soaring. A number of important changes are helping the business. First, focus has been shifted to mass and discount retailers, where "all the action has been", according to Mr Fineman. New sales channels include the Dollar Store chain in the US, shops like Aldi in Europe and Mexico's largest retailer. Global giant Costco is IGR's biggest customer. The company is better balanced, too, having reduced its dependence on the UK over a number of years to its current level of 40 per cent of sales, and sales are now only a little over half Christmas-dependent......