RE: Very positive9 Jun 2025 07:51
Synergies - greater automation, efficiency and revenue growth
The acquisition of Halfspace is expected to expand the deployment of Pri0r1ty AI products into a new sector and accelerate the growth of Halfspace through investment to improve its balance sheet, internalise technology development capabilities, scale operations across sales and marketing, and deliver cross-selling opportunities between the businesses.
Delivering advanced data technology solutions to businesses in sport that command huge audiences and levels of engagement represents a significant growth opportunity to both Halfspace and Pri0r1ty, with the adoption of AI offering customers in sport greater levels of automation, efficiency and revenue growth.
A key part of the Acquisition is the continued development and global roll-out of Capitano, the joint-venture product between Pri0r1ty and Halfspace (announced in March 2025). Capitano AI is a transformational natural language interface that greatly improves a customer's interaction with their vast datasets. By combining cutting edge AI technology with deep sports industry expertise to launch Capitano, customers can unlock complex insights from their data through simple conversational queries.
The combined businesses will carry three distinct revenue lines of Software-as-a-Service (SaaS), Data & Marketing Services, and Consultancy. Pri0r1ty believes this diversified model will best help integrate AI solutions for customers. Additionally, the Company will explore how to leverage its new relationship with Coinbase Commerce and focus on digital assets to advance the integration of cryptocurrency functionality into its core technology offering, as disclosed in the Placing Announcement (defined below). The Halfspace Founders will all join the enlarged business and be focused on accelerating the growth Halfspace has achieved to date.
Appointment of Rory Maxwell as a Director of the Company
Subject to Completion of the Acquisition and satisfactory regulatory checks, it is proposed that Rory Maxwell, the CEO of Halfspace, will be appointed as an executive director of the Company in the role of Chief Operating Officer. Rory has over 20 years' experience in the sports industry, having seen the full effect of change on the sector with roles at IMG Media and agency giant WPP. He co-founded Halfspace in 2018 with Sanjit Atwal and Stephen Schindler.