Kathryn Tate29 Oct 2021 09:51
am delighted to be working together with the Bidstack team,” said Hays. “They are passionate and committed to delivering value equitably to gamers, game publishers, developers, and the brands who want to reach this incredible community. I believe Bidstack's leadership is setting high standards that will create tremendous value as the gaming ecosystem continues to expand and mature. Digital activities such as social, shopping, live events and search are increasingly taking place inside of games. Gaming has the potential to be consumers' true and enduring "third place" - you have home, work/school, and gaming. I'm thrilled by the opportunity to help Bidstack define how brands can authentically participate in this future while delivering meaningful value to all of the ecosystem's other key stakeholders."