RE: Bidstack Cokacola19 Nov 2021 13:08
Bidstack counts Coca-Cola, McDonald’s, Unilever, and Volkswagen as clients, placing their ads within games like Ubisoft’s Hyper Scape, Sega’s Football Manager, and other, mostly mobile, games.
With Football Manager, a game in which players control the finances of a soccer club, Bidstack controls the inventory within the virtual stadium, like the banners behind the goal and around the pitch, just like a brand would sponsor in a televised game.
Football Manager has sold 33 million games across its entire series.
Currently, brands negotiate individually with Bidstack for inventory in $10,000 increments, selling across verticals, like interests in driving games or real-time soccer, targeting age, location, gender, and other data collected from the games. CPMs range from $3 to $15, depending on the game and targeted audience. In-game bidding for inventory is about a year to a year and a half away.
I haven't seen a recent ad from Coca cola. But it's all over twitter. Maybe someone knows something. Ads should start appearing for Christmas.