RE: Ceo said no raise to Reuters last week16 May 2023 07:00
Profitability over growth
After Ramos Calamonte’s appointment in June 2022, he implemented a £300m cost-saving plan for the 12 months to August 2023.
Asos attributed half of its sales decline for the period to its ‘Driving Change’ initiatives, which have included renewing its commercial model, clearing excess stock and removing 35 unprofitable brands from its offer – with each step leading to accompanied one-off costs.
The business also reduced its inventory by 20% year on year, which meant it “exited the year with a cleaner inventory position”, resulting in the need for less discounting and working towards a goal of higher full-price sales.
Ramos Calamonte says there is optimism for the fashion retailer’s return to profitability despite the reported decline in sales. He explains: “While some of these changes have impacted short-term sales growth, there are many causes for optimism as we progress through the second half of the year.
“We are improving our gross margin run rate in the face of significant headwinds, are starting to see the benefits of a repositioned stock profile, and are taking action to reduce the proportion of our sales which are not profitable. Initiatives are in place to drive a further £200m of benefit in the second half and I am very confident of our return to sustainable profit and cash generation in the second half of the year and beyond.”