Just got back from Iceland4 Mar 2023 16:37
I haven’t been there for some time. Soon as I walked in, the first thing you see in the freezer section is a whole load of Greggs options. There I am thinking to myself, I didn’t realise Greggs had so many alternatives in Iceland, is that part of the reason why the SP exploded in 2021? **thinking emoji**
Right next to Greggs, there it was, MyProtein food options and there were tons of options! It didn’t take long to find it, soon as you enter the store, it’s literally there so I’m guessing it’s hot commodity for Iceland right now. It stands out more than anything else in the store Simple because of how they’ve marketed it to be high in protein **Muscle emoji** the chicken skewers in particular looked great.
Prices have gone up in general in Iceland, guess I only really noticed now due to inflation. Really looking forward to hearing more news about this with Ice Cream also coming on board and German supermarkets also selling MyProtein foods. Perhaps the trend will continue worldwide, perhaps Walmart may also sell these frozen options seeing as the stores sell MyProtein powder, perhaps Kelso are thinking the same as I am, so much success and so much more potential to come in the coming years!
Oh, and that’s just nutrition, haven’t even talked about beauty and **cough cough** the potential with Boots yet.