RE: Not Long Now12 Oct 2020 22:23
A report on an interview with Herbert Diess, Chief Exec of VW ...... sounds like he knows where his priorities lie.
FRANKFURT - Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday.
"Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering - to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting.
Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said.
"We will take further important steps to set the course for this in the rest of 2020," Diess said.
Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles.
Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars.