The directors clearly see the opportunity with one director subscribing to 2 million shares @ 5p and 3 directors taking just over 4 million shares in total in lieu of salary. All just below the current price.
On top of that a very postive trading update with expected revenues of £3.6m.
http://www.investegate.co.uk/the-people-soperator--tpop-/rns/board-changes--subscription---trading-update/201701250700070218V
With a low market cap of just £10 m and huge upside on the chart, this looks to be a very good potential recovery play at this level.