Collins Stewart on the IMS20 Oct 2011 11:25
This morning's note from Collins Stewart on the IMS
Mecom Group
BUY | 132% upside to TP 312p | UK | Media | 20 October 2011
Slow news
What’s new?
Mecom’s Q3 trading update reported reassuring trends, with advertising declines slowing from 4% in H1 to 3%, and advertising in its core Dutch market declining by 6%, vs 8% in H1. Norway has deteriorated (-1% in Q3), but the performance was modestly encouraging. However, it is a small quarter, and with a challenging macro-economic backdrop, management guides to Ebitda of €140m (inc associates), vs our previous €149.2m, assuming accelerating advertising declines.
The Collins Stewart view
We anticipated a weakening trading performance, with downgrades to forecasts on September 30th, but disappointingly, we cut again. Our FY11 Ebitda falls from €145.5m to €136.4m (ex-associates). PBT is cut from €81.9m (47.2c) to €74.5m (44.1c), a 6% downgrade. However, management flags that “further adjustment to the cost base may be necessary” and we keep FY12 forecasts broadly unchanged, although these were bottom of the range. Details are overleaf.
Impact on investment case
The trading backdrop is challenging, but the business model is more resilient than the UK peer group, with a considerably higher proportion of revenues from subscription revenues (c.30% of group sales), a much stronger balance sheet (Debt/Ebitda of 2.0x in FY11), greater scope for revenue growth (digital, vouchers etc) and rising dividend yield. This morning’s statement changes none of this.
Valuation
Mecom is on a FY11 PER of 3.5x, yields 9.5% on a 3x covered maiden dividend, EV/Ebitda is 3.6x (adding back minorities and pension) and it has a free cash flow yield of 21.6%, after restructuring costs. Quest has a default valuation of 519p. We reduce our TP from 320p to 312p, which would be a 7.0x FY12 PER.
Share performance catalyst
The group trades at a material discount to the valuations it achieved on all its asset sales over the last 3 years. Key catalysts would be further disposals, clear guidance on cost savings and a more compelling digital growth strategy.