RE: Crazy price24 May 2021 12:11
And just last year, it began offering personalised cards through its website, allowing it to compete with its newest rivals, Moonpig and Funky Pigeon.
It also sported a sizeable market share, of 30% by volume and 20% by value.
The key to its success was its ability to mass produce cards at a fraction of the cost of most retailers, boosting its margins, Meddings said.
In the year before the pandemic it turned a pre-tax profit £65.8m on sales of £451.5m.
"Card Factory is well-run with a profitable business model, at least pre-Covid anyway. It has also expanded its sales into Aldi and Matalan stores. It may be a long road ahead, but there is optimism. Buy."