RE: Chewy following TCG12 Feb 2019 17:43
TV to drive awareness and pay per click advertising to capture those in market. Social is a waste unless you are promoting diet pills with some big titted model on Instagram. In total, TC has obviously spent way less YoY, for a brand led business this isn't a good move.
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Has TC has cut exact 50% of marketing spend that is wasted, something that the top media buyers in this country haven't managed to figure out?
Anyway, I'm on holiday in Thailand, which TC don't fly to, and no, I didn't used TUI, Booking.com + Emirates was cheaper and a better service so I wish you a good evening and I'll check back tomorrow.
Btw, who listens to local radio, radio on general, we've all got Bluetooth in our cars. Don't drink your own koolaid!