Member Info for HereKittyKitty

They should have finished RNS with

Now go and moan about that Archie

Call @ 9:30 https://www.lse.co.uk/rns/BOO/trading-update-x6sjwrtonpg0odf.html

We will see new analyst forecasts around lunchtime

410-420 here we go

10% up in no time today

Very different to ASOS as raising guidance vs cautious

They are undervalued anyway

This will fly beyond just today

Well done everybody who held

Raised guidance to - watch this blow 400 today as predicted

https://www.londonstockexchange.com/news-article/BOO/trading-update/14826128

Yep 7am

Check here as LSE can be slow

https://www.londonstockexchange.com/news?tab=news-explorer

I got offered thousands of Bitcoin putting in US expenses many many years ago - boy do I wish I’d done that vs taking cash

Fun is about to unleash

Hold for gold tomorrow

Yep

Looks like we are stuck at 370 until 4pm
A lot of buying up at 370
Almost boring to watch L2

My gut tells me a 4pm rally as sell off has been happening all day but quickly snapped up keeping SP quite constant so it feels like a rally is coming ...

I’m confident of a much bigger rise here as still below where it was before scandals & revenue doing much better with company undervalued in comparison to ASOS - should peak above 410 then sell off back to 380/90 & slowly back over 400 - let’s see

Yeah you woncl

There could & will be lots of great news like record sales, revenue, profit & increased outlook like the rest of the market is seeing

The problem is they keep issuing caution which doesn’t give confidence

I think they will keep doing great numbers & once Covid & Brexit caution has gone it will pop right up

Yeah it’s not like ASOS went down - only upside from here

It’s swinging to 3 buyers to 4 sellers to 1:1 ratio
Numbers well loaded both sides with over 100 deep each
380 is massively loaded on the sell side
Buy side demand is healthier than expected with some chunky buys going through but likewise same for some cashing out

I’m standing by them beating their old high of 411 now all the issues are clearing up

Decent buy pressure on L2

BOO won’t be cautious on 20 somethings like ASOS

Don’t forget last results :

- Admit issues found in Leicester
- Have ability to drive positive change & stop issues reoccurring
- Ambition to be fashion e-commerce leader
- Big investment in UK textile manufacturing industry
- Not afraid to act quickly
- 70,000 styles of clothing now!
- UK contribution - 1.5B sales, 5,000 direct jobs, saving UK brands, 80m paid Corp Tax
- Soucing more in Asia & Europe
- Directors of Sustainability & Compliance team in place
- Compliance programme for suppliers & manufacturing sub-contractors through accredited 3rd-party
- Group terminated many relationships from audits
- Will publish a list of approved audited suppliers
- Rolling out compliance globally
- Reducing waste improvements going well
- Invested in technology for auditing & compliance
- New supplier portal & app
- State of the Art facility in Leicester for not just Boohoo to help model legal manufacturing & train new people with 250 new jobs. Community access & not for profit - awesome!
- Fewer suppliers but more volume
- Audit everyone in 12 months, publish list in 6 months
- Implementing ALL QC recommendations
- Enhancing BoD compliance oversight with new ESG board member - Awesome!
- Fantastic first Half Year for group with record sales & record profit
- Boohoo & Leicester will flourish together
- Margins wont suffer but preference is to use Leicester
- 4.5m dresses sold but only 0.3% are the £5 dress - most £15-£35 -12% margin on £5 dress as it helps marketing
- Not disposable fashion & ethically sourced
- Sales up 45% - strong demand in all geographies
- Gross Profit up 47%
- Net cash 344.9M
- UK 37% up, US 83% up (HUGE!!), Rest of Europe & RoW all growing
- Cashflow strong +147M
- PLT fully owned
- Oasis & Warehouse fully integrated
- Customer KPIs - more customers +4.4M with 34% increase in orders!
- Increasing Capex Burnley & Sheffield spend to achieve 3.6B sales!!!!! WOW!
- Guidance 28% to 32% growth for FY upgraded - nice!
- VERY COOL video on all their 9 brands!
- 36m followers on social media
- Lots of new celebrity influencers
- Brands cover 13 -45 years of age
- Karen Millen & Coast growing & brands extended
- Launched TV advertising this year
- Oasis & Warehouse targeting every & urban women
- Very strong platform to deliver change close to achieve 1.5B sales through 9 brands
- Strong financial position