RE: Debenhams23 Apr 2021 05:36
Debenhams was always near empty in every one I’ve been in; Guildford, London etc People like walking around a dept store for variety which is why HoF always did better with more sought after youth brands vs aged brands Debenhams carried. Harrods, Harvey Nics & Selfridges will appeal, as with HoF, to folks who still want the in store experience but I don’t see how taking a failing high street dept store online only is going to save it as Burton’s & Debenhams were tired old brands. It’s like saying let’s bring back Woolworths, C&A or BHS with an updated website. It will be interesting too see how this goes but I’m surprised they are not making Boohoo the overarching website portal with all the brands underneath vs trying to stick young brands in an outdated failing brand. Loads of businesses with pretty websites fail it’s more how the brand is perceived & online how they compete is far more challenging than the high street. Ask yourself where you’ve ordered from online lately? Amazon, eBay & your other portals. Data in a year will be interesting here but I can’t the Debenhams brand around long term. It’s tired & dated.