Contract win galaxy entertainment11 Apr 2017 08:33
Fusionex, a leading provider of Analytics and Big Data software, is pleased to announce that it has won a major contract with Galaxy Entertainment Group, one of Asia's leading developers and operators of integrated entertainment and resort facilities. The initiative will include deployments of the upgraded GIANT 2017 platform to the hotel partners of the new client, which include Ritz-Carlton, Okura, Banyan Tree and JW Marriott.
This multi-year deal will consolidate the client's facilities onto one engine and platform. Via this initiative, travellers will be able to make additional reservations for every lodging, entertainment, food & beverage, and travel facility available under the client's integrated resort umbrella. GIANT 2017 will track customer behavioural patterns and offer data-driven insights to enhance the client's offering.
As the key driver for this initiative, the Fusionex Big Data Analytics (BDA) component gives the client the ability to record, analyse, and make sense of all its data, from customer demographics, purchasing habits, seasonal booking trends and others.
Fusionex's GIANT 2017 is able to consolidate huge volumes of data at near real-time speeds, from a vast variety of different formats. It then cleanses, arranges and interprets the data in order to reveal trends, patterns and insights that a client can then use to determine better matches between products and customers, for highly targeted marketing campaigns and to streamline business processes for maximum efficiency.