RE: Red Rock Resources 18 year history, Sun 30.6.2430 Jun 2024 22:03
I used to part own a book-making chain and as a consequence had to hold a personal book-making licence: had to do the CRB checks, inside leg measurement and all that stuff. About 35 shops.
I wasn't involved in running it. The way the did it was via offshore betting pools in Gibraltar. As we took money in on bets, we would immediately lay it off. We would also take the pricing from them, direction and size. The ideal book to hold on an event was that we made money whatever happened because we had laid everything off. What it came down to, was our volume and our margin. On some books we would take a bit of risk. For instance, we would do better with draws because typically punters don't bet on draws.
So the guy who ran it had someone whose job it was to maximise the margin. Example, if we took a bet in at 5/1, if we could get 6/1 elsewhere we would lay enough to cover the win at 5/1 and keep the difference. Result, immediate profit and no risk.
Anyway, it was amusing but I wasn't that involved. It failed in the end and we had to wind it up all square. The movement was to internet betting and we didn't have the scale to compete or the capital. Lesson learned..