RE: Ocado reviews UK expansion as shoppers cut back22 Jul 2022 00:03
Ocados problems first started with lockdowns, as the share price rose everyone believed Ocado would maintain the online customer base and this would be the new normal. So when lockdown ended many Ocado investors didn't want to believe that people wanted more face-to-face and social interactions. Did the management anticipate reverting back to traditional shopping? Who knows.
Now, ocado are faced with far bigger challenges, namely declining budgets and supply chain issues. Ocado doesn't have the infrastructure within the supply chain to weather any issues so will be at the back of the queue regarding produce. Also, shoppers will increasingly go to either cheaper shops as budgets decline or brands they trust (like Tesco and ASDA). Ocado, again, is last on the list.
Inflation is predicted to hit 12% in the UK this year which will impact technology companies like Ocado more than most. Given the forthcoming recession with 2 years I can see the SP hitting £2.