RE: RE: Bidstack tweet7 Aug 2019 13:46
Esports is projected to rise to a $1.5 billion market next year, with a Goldman Sachs report forecasting it will reach nearly $3 billion by 2022 -- a significant increase from the $869 million revenue in 2018.Esports have a global audience of 385 million people, up from 205 million in 2015.It's not just major brands like Coca-Cola and McDonald's that are getting in on esports. Significant investment is flowing from teams in the NFL, NBA and NHL, along with big-name former athletes such as Michael Jordan and Shaquille O'Neal.Fast-growing interest in esports from brands has led to equally fast-growing ad revenue in the space, with digital ad revenues from esports in the US poised to grow 25% to $178.1 million this year, and expected to surpass $200 million by 2020, according to eMarketer.The esports advantage: its audience
While it's growing popularity undoubtedly helps, the nature of the esports audience makes it a market rife with potential for digital marketers.