Is this good for TNI?12 Oct 2011 12:45
I would say 'yes' London03. Northcliffe has pulled their media buying contract with Mediaforce and given it to TNI instead. So presumably whatever sales commission MediaForce was getting is now going TNI's way. More importantly the TNI mediabuyers will now being buying on behalf of both company's publications and websites, so may be able to secure larger ad buys, and secure some national promotions across both company's various regional and local newspapers. Time will tell of course, but I regard this as a positive.