new Monte-Carlo distribution model.1 Nov 2019 18:44
Location Sciences
Exhibiting & Presenting, both days
Verify was born from an industry-wide problem: ad-fraud.
Location Sciences is the pre-eminent global location verification provider to the $160 billion digital advertising industry. Working in partnership with brands, media agencies and suppliers to reduce ad-wastage and improve the effectiveness of location-based advertising campaigns.
As it stands, the digital advertising marketplace remains unregulated and un-monitored, with an estimated $19 billion wasted on ad-fraud in 2018. Location Sciences has developed Verify, the world’s first independent location verification product. Using sophisticated machine learning and pattern recognition technologies, Verify detects location ad-fraud and shines a light on location data inaccuracy with the aim of bringing back integrity, transparency and trust to the marketplace.
Location signal quality is the biggest challenge to the $160 billion mobile advertising market. With new GDPR and CCPA laws putting further pressure onto location data, high quality signals are harder than ever to come across. GPS, the most valuable of signals, is being replaced with poor-quality IP signals. This leads to huge monetary losses for marketers. On average 65% of advertising budgets are being wasted on poor-quality and mistargeted location data. Our Verify platform allows marketers to track their location data in a way that was not previously possible.
In their presentation, Location Sciences reveals more crucial insights from their report ‘The state of location advertising’ and delves into the types of fraud occurring regularly. They will also discuss the ways that verify can add value to a market in desperate need of transparency, and lets the audience in on their plans to expand with their new Monte-Carlo distribution model.
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