Member Info for HappyRob

I just hope we are not missing this great opportunity to come up with something special to help aid the lifting of lockdown, there are so many entities out there need to watch the movement of people from NHS to the office of national statistics and everything in between

A hundred year ago When I was a newly started apprentice I was sent down the stores to pick one up

The data and insight side of the business has fared better despite a drop in location events due to lack of movement from lockdowns. Customers such as CACI, JC Decaux and the NHS have relied on our data to show movement trends during the different phases of the COVID-19 pandemic.



The supply of data which feeds our data business is under some macro medium term pressure in terms of privacy changes by the main operating systems. That said, the management team continues to explore new supply relationships in order to maintain the data at a level suitable for the level of insights we deliver.



As a management team we are excited about the launch of our new insights products for the financial services industry, with the first such product launching on the Bloomberg Enterprise Access Point in the next few months - other market proof points suggest footfall data can be an important part of the AltData space.

As we entered 2020 as a management team, we were buoyed by the momentum building around Verify which included being added to the Group M technology partner list, trials with Starbucks, Unilever and Horizon Media Inc. as well as deals with Phillip Morris International and Dentsu Aegis.



Unfortunately, this momentum was halted by COVID-19. Reduced media spends in location-based advertising resulted in a significantly reduced number of campaigns for location verification. More significant was the impact of media agencies on our service offering. Due to pressures on their own business a new layer of verification was something media agencies would not promote given their need to spend and deliver revenues. In the UK, preferred partner relationships between location suppliers and their media agencies amplifies this challenge. The recent dispute with Blis is evidence of how these relationships can override the Verify platform findings.



It is the management team's belief that the Verify platform needs a direct sales channel into brands and for the budget holders to see the problem our products are solving. Although this is a deeply opaque and unregulated part of digital advertising market, more work is needed to educate brands on the inefficiencies caused by poor data and the data quality and fraud issues omnipresent on the location-based advertising supply chain.



Following the announcement of the business review the management team is exploring options for our location verification products that could support the brand direct channel strategy. It is the management team's belief that with the right partners this can still be a successful SAAS offering.



The Directors are confident that the Company's products solve a significant problem in the ad-tech ecosystem. However, finding the right partners which are committed to promoting transparency will be a key next step. The recent changes in the ad-tech ecosystem such as the loss of cookies and the move to real time context are also creating some macro tail winds and scope for optimism.

Pulling back I bet we end the day somewhere near yesterday close

Picking or making the moment

Picking or making the moment

Today the day to top up just pick the Moment be rising by the end of the day

This will come into its own in time Second half of this year

2020 disappointingly also saw one of Verify's key customers, Blis Global Ltd, threaten legal action following the Verify team identifying and reporting data manipulation. The Group refuted the claim as being baseless and thoroughly without merit and threatened a counter claim. Blis Global Ltd has not followed up on its threat.

With a few tweaks Geo protect could be a good tool to help Monitor the lifting of lockdown I would’ve thought

Insights Is the way to go with the lifting of lockdown
I hope they don’t miss this opportunity.

Will be some sort of up date in year end due soon

Nope , it’s a hope

Paid with shares

it Kristina Lutz in the US
https://www.locationsciences.ai/leadership/

New contracts bizarre coming out of lockdown

that's the fact that won't go away and the brands will be looking for value for they money as they budgets will be tight as we and the world reopen and you can do away with the trial periods.
COME ON MARK PICK YOURSELF UP DUST YOURSELF OFF AND CARRY ON

I suppose this is an understandable reaction from the advertising industry, Location science need to target the brands like Unilever Alda they now have a Powerful persuasive argument that verify does the job, The best marketing tool ever

During 2020, the Company developed a new product for the financial services industry which it expects to launch on the Bloomberg Enterprise Access point in the next few months. The product will provide financial analysts with access to market leading footfall data and insights for UK supermarkets to assist them to better measure store performance. A further announcement will be made upon launch of this new product.

https://www.bloomberg.com/professional/product/enterprise-access-point/