RE inmarket28 Apr 2021 14:47
keep precise location and ad tracking enabled. In addition to these benefits, InMarket’s apps also allow advertisers the opportunity to better understand consumer interests, purchases, and behaviors across the network via the InMarket ID. This data is available from growing participation in InMarket’s permission-based purchase panel where consumers receive incentives for linking spend data, further enriching InMarket’s deep understanding of consumer behavior.
• Our Proprietary Household Graph Enables Uninterrupted Attribution: InMarket’s household graph will not only enable lift down to the individual level but will also provide advertisers with the ability to run attribution at the household level in the near future. The InMarket household graph may also be applied to marketing and advertising efforts by extending and expanding targeting efforts to include household members and potential users of a brand’s products or services in the face of possible iOS reductions.
• We’re The First And Only Company To Offer Certified Location Audience Data: InMarket is the first
and only company in the industry to offer certified Location Audience data, third-party verified for data accuracy and precision by the industry leader Location Sciences. Location Certified audiences build trust and allow brands to buy with confidence, knowing an independent third-party review has assured the precision and accuracy of the chosen audience.
Finally, InMarket continues to monitor the impact of these changes including running various impact scenarios which have shown no statistically relevant impact on our offerings, even at the most aggressive forecasts around iOS data reductions. As additional iOS updates are expected to take effect in the near future, InMarket will continue to serve as a trusted partner for brands, helping marketers navigate and deliver powerful consumer experiences even in today’s ever evolving environment. InMarket remains committed to abiding by federal and state laws including CCPA as well as the core tenets of privacy including notice, choice, access and transparency. This commitment, along with our focus on building exceptional experiences for consumers, remain our top priorities. InMarket’s vision to be the enduring leader in 360-degree consumer intelligence and real-time activation continues. Now is the time to build transparency and trust with consumers while helping marketers gain a deeper understanding of data accuracy and sourcing. To learn more about how InMarket can help you iOS 14-proof your marketing initiatives and drive growth, contact your InMarket representative today
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