Member Info for H3RO

Good start to the day, eating into yesterday's drop. I notice a few more 'celebs' have been endorsing Roots...Sky sports Presenter & Another Love island star, expecting followers to shoot up today! I also noticed a new ST product hitting Superdrug stores today, chocolate scented tan.

Heavy buying this morning! As MM's gradually get lower on stock we should see this rise faster towards £1+ IMO

Yes more stock is required, IDP have great stock control measures along with a new ERP system to manage the growth - majority of sales come through DTC (cash up front), this is only going to grow & always be a safety net for any debtor day
issues, an issue that any business can have. Let’s be honest, if the greatest issue is how are IDP going to ‘manage their growth’ then it’s looking pretty damn good....

IDP is very much financially sustainable and I strongly doubt a cash raise will ever be needed. A successful business should never have too much cash, an obvious cost/benefit analysis would show using cash to increase marketing, brand development & new products will benefit the company rather than having cash in the bank. Im an accountant & will always advise my clients to not be obsessed with a healthy, growing bank balance - A successful business should always be looking at spending & receiving a better return than 1 or 2% from bank interest!

With the Mcap now at 8M this gives a forward PE of 4 - absolutely ridiculous! With IDP being a high growth stock PE should be at least 10 (c£1.50). Patience will be rewarded heavily here.

Something like a new product launch hitting 800 stores & DTC promotional platform of 400,000 potential users? I think patience is the main thing holding IDP back - Great RNS & investors think *ah what we have to wait another 2 months for another (most likely) great RNS*. We'll get there, eventually!

Great news...onwards & upwards!!

Either way this should recover once the TR1's are out, I believe they are issued within 3 days after the transaction?! - Investors hate uncertainty. Fundamentals haven't changed, strong brands, bright future IMO.

You'd have to presume most of the other large tranches were his. Can't see any other option than him stepping down...very good news.

Wow...Surely Harris has sold the lot?!

Wow, who would of thought such an innocuous AGM statement could cause such mayhem!

Happy with the 38% increase, not sure what's going on with the market?! I believe the DTC issue last year happened in Nov/Dec therefore i'd say a 38% increase on 2017 figures would be a better forecast for H1 (£5.8M)

Something happening behind the scenes with Roots Instagram, it has jumped from c5,000 followers to c11,000 in the last few weeks. Good signs leading up to Xmas

Good interview. Nice to hear the new product will be non-seasonal & relevant to all global markets - The 80m market is just for the UK.

Great news this morning, the initial order for the 800 stores will really boost YE figures. If they are using the word 'disrupt' i'm expecting a fair few % of that 80M!

Yes, looking good! Unable to obtain a buy quote for the last hour on Halifax. Can't see anything other than a positive AGM statement next week. I'm convinced performance is ahead of publicised forecast, lets see if they suggest this is the case :)

odd, why would it only be available for 2 weeks? You'd think it would have to be available throughout December in Boots :/

Very promising - Each time I've had a look it states '100+ people looking at this'. November/December should definitely be a real revenue bumper compared to last year. With retail & DTC both firing on all cylinders it could pass all our expectations!

wow, nice. These should go like hotcakes over the x-mas period. I have vivid images of the xmas shopping mayhem in Boots Bristol!

I noticed on the ST Instagram story 'influencers' were promoting a ST package, several ST products in a silver leather bag, which is being launched at the end of this month & is exclusive to boots. They proceeded in mentioning that it would be ideal for xmas - Boots are renowned for their 3 for 2 deal over xmas, hopefully this will be included.

Just one thought for the new product launch - I saw an exfoliating brush included in one post by ST, an 'exfoliating' range would make sense in terms of the link to ST & ST users.