RE: Seller29 Nov 2021 18:54
For broker estimates, check the Cenkos reports--the most recent is Sept 2 and all are available for free.
For a list of games, check Bidstack RNS, their web site, twitter, etc. I played Tennis, Soccer Cup, Mr Bean, BMX2, Dirt Trackin (which I think is now an adverty title), GRID, Top Eleven, etc. Ads seen include Marriot (which had a good presence), Door Dash, a couple of US universities, Nerd Wallet, Samsung, etc.
For a proxy, I use StrongVPN--gives me access to various US cities, UK, all the large market countries in Europe, the far east, etc.
Cenkos is looking for £4m this year. They cleared £820k for the first half leaving £3.2m for the second half.
CPM for mobile games is US$1 - $3
Taking an average $2 CPM, they need 1.5 billion hits to make their revenue number for the year. If they have 200 games, all pulling their weight, thats 43,000 ads per game each day. If 43k people play each game every day for six months, everyone playing each of the 200 games, should see an ad in every game. Ignoring that they don't have 200 popular games on platform.... in playing these games, in different locations in the UK, US, Europe, the far east, the middle east, I saw a hit rate that came no where near this.