RE: The silence is deafening20 Mar 2018 10:28
Oistar, you grammar is atrocious! I don't think estate agents are concerned about purple bricks, they are more concerned about the current housing market! Purple bricks takes a tiny portion of the market, and only appeals to a certain type of person.
As for the share price, the company is still valued at c. �900m, for a concept which is still in an early stage and where growth has already slowed, and unlike Just eat, uber or other tech companies, has a very limited market. How often do you people sell their property?
They have also been cautioned numerous times by the ASA for dishonest/misleading adverts, have thousands of very suspect reviews online (more than customers in some areas) and have been called out for using inaccurate and exaggerated figures in their success figures.
The business model is easy to replicate, Bairstow Eves offer the same service now, but also allow you to transfer to their usual commission basis is you can't sell yourself, with the fee you paid being offset against commission. It would be easy for other estate agents to do the exact same thing across the country.
During the process, there is noone to hold the sellers hand, leaving the average Joe to go through the conveyancing process alone (just think about how uninformed the average person is)
As the market becomes more developed, i think there is a strong risk that purple bricks will be hit by 1) lower sales than average 2) lower selling prices with no agent to help negotiate 3) Much longer completion times with noone to assist the seller 4) Much stronger competition from brick and mortars