RE: here and now30 May 2013 10:32
Finally someone who has seen the same signs as myself over the years !
Sales have constantly been disappointingly below forecast and every single year there has been an excuse or manipulation of the figures - these excuses wore thin years ago with the result that the previous management couldn't raise any more capital without offering massive discount which disadvantaged existing shareholders - imho the previous management didn't deal with the sales issue early enough (and the current team persevered with the same sales team for another 12 months when sales were clearly the bottleneck for company success), groundbreaking products should result in massive year on year revenue increases but this never happened (all the signs of an incapable sales force or incorrect strategy) - lets see how Agrow now performs with the majority of the old sales force in place !
The new guard haven't particularly set the world on fire so far apart from uproot the company from its origins, decimate the workforce and the knowledge within (which commenced with the old team releasing the inventor of the product range - who was then given his 2 year restriction to develop improved products while PI drifted aimlessly along when it should have been leaving others in its wake)
The strategy of this company has changed almost annually, it was always seen that the UK would not hold great things for its products so that market was always muted as a low level area of sales and concentration on the Middle East, Europe and latterly the USA (which was seen as a huge market particularly re potatoes as a result of one good season of trial results) Indeed the company was talking of opening an office in the USA when suddenly it disappeared off the radar and potatoes have hardly been mentioned since ! Then 18 months ago this strategy reverted to the UK (odd as they had previously agreed a blanket contract with a partner - surely only a requirement for a clerk to take repeat orders and the R&D team to push new products to them while the sales team could move onto other new zones especially as the UK really is a minute area globally)
Now focus has shifted to Brazil so lets's see how sales are developing there in the next set of results - or is this yet another shift in strategy to delay the inevitable and buy management time to earn a living from a plc for an extended period of time when neither the company and its products (or the workforce) are not worthy of shareholder support !
In hindsight maybe the company should have concentrated on R&D alone and stuck with David Marks and just developed products, proved their success in trials, and then offloaded the product for royalty income before concentrating on the next generation of products without employing a complete sales force who appear not to have been capable of taking sales to the next level
Interesting times - but please, no more excuses, manipulation, strategy shifts etc