Monday open £311 Jul 2020 09:41
If we park the Boohoo share price to one side, my final reason for buying it is purely fundamental. It’s a low-cost clothing firm, which suits the economic situation at the moment. People are unlikely to spend lots on designer clothes at present. Add into this the brand loyalty and lifestyle association for young women with PrettyLittleThing and Nasty Gal, and I think demand overall will remain strong. So I’d be buying the stock now as an amazing long-term buy, and housing it within my ISA.