RE: China31 Mar 2022 08:35
I don't doubt your research from "a lot years ago" but to say nothing has changed is IMO inaccurate.
"The Rise of China’s Global Middle Class in International Perspective"
"China’s global middle class
has grown rapidly and has been catching up with that in developed countries. By 2018
China’s global middle class constituted 25 percent of China’s population; in absolute size
it was nearly double the size of the global middle class in the US and similar in size to that
in Europe."
https://ftp.iza.org/dp14531.pdf
"How Well-off is China’s Middle Class?"
"Over the past several decades, China’s economic development has lifted hundreds of millions of people out of poverty and resulted in a burgeoning middle class. Middle class households typically have enough income to satisfy their primary needs – food, clothing, and shelter – with some disposable income for additional consumption and savings. In 2000, China’s middle class amounted to just three percent of its population. By 2018, this number had climbed to over half of the population, constituting nearly 707 million people. China’s growing middle class presents new economic opportunities, but also poses significant political and demographic challenges"
https://chinapower.csis.org/china-middle-class/
As for your question on advertising.
If you check By-Healths latest results you will see that they spent 478,176,773 Yuan (around £57,352,241)on marketing in 2021. I have no doubt, (but just my opinion) going forward, that Fruitflow will get a good marketing budget.