RE: No new news on a Sunday is positive!!6 Sep 2020 10:56
Boohoo group always are. When you have a marketing team like they do and the likes of umar kumani, who in my opinion gets wrongly criticised, rubbing shoulders with all the celebs, staying relevant, understanding the latest trends both fashion and social media you have the perfect mix. I remember a couple of months back a couple of posters were laughing about tik tok saying how awful it is what are plt/boohoo doing on there etc. They now have millions of followers and as usual the competition is playing catch up, even the big fashion houses are now thinking they need to get on tik tok. I shared that article the other day.