RE: growth prospects6 Oct 2017 12:18
I've seen some comments, well one, on twitter suggesting IDP is overstretching itself with all the different products. I however am of the view that diversifying into other beauty products and men's problems (hairloss, premature ejac etc) is a tremendously good idea as they are essentially recession proof. When times get tight financially people still buy lipstick in fact it has been proven that they buy more as they still want to feel good about themselves. IDP has global ambitions and is at the forefront of the strategy of using social media to get its products out there to repeat customers. If they can achieve the success of ST with the other products then we should see some exponential growth. IMO