Store Visit14 Feb 2024 16:09
I've gotta be honest I've never been a fan of Superdry clothing. Always been aware of the brand but it's just never appealed to me in the same way Next hasn't. Anyway today I thought seeing as I'm invested I thought it would be a good idea go and visit a store and see what it's like from a customers point of view. Being pretty neat to me I went to the one in Liverpool One shopping centre in Liverpool City Centre. It's quite a large store compared to some on there probably around 3000/4000sq ft.
Anyway, far from it looking like a retailer that was facing insolvency like some would have you believe it looked fantastic. It was really well stocked (I'm talking full), all the stock was arranged well laid out and looked really tidy, the place was spotlessly clean and it was well staffed. It had customers and people were buying. It DID NOT look like a retailer in distress. I even came away with a couple of t-shirts!
Made me feel much better about my investment here. Now can we have the offers!!!
Good luck all.