Insolvency ...trading as a going concern.23 Jul 2022 17:10
I seriously don't think that insolvency, administration needs to be on the agenda.
CC needs to buckle up and act as a CEO ...she is no longer a marketing director or department head and unfortunately she is to inclined to be a team player with lots of nice perks for the staff.
She either needs to address profit and loss net profit margins by increasing prices on better premium products as cost of sales has undoubtedly gone up with supplier costs increasing.alternatively she reduces labour costs from the existing 40 staff ...she maintains the 30% reduction in overheads will be visible in the 4th quarter ...if sales remain relatively flat going into the later stages of this year and she can tweak some additional costs off the bottom line then we could see a profitable come. The question is can she make the hard decisions?