Cobus Loots, CEO of Pan African Resources, on delivering sector-leading returns for shareholders. Watch the video here.
Sorry about the first Talon, ignore.
thanks to plunge.
hTTps://talonoutdoor.com/news/talon-launches-adtech-platforms-for-ooh
thanks to plunge.
http://www.bizreport.com/2019/05/how-uk-brands-are-adapting-a-year-into-gdpr.html
Still gob smacked aerial. If the final is as good as the two semi`s !!!
http://www.bizreport.com/2019/05/how-uk-brands-are-adapting-a-year-into-gdpr.html
Should be an all english final then :)
at Talon event today discussing location data. He`s getting about :)
twitter page has some nice photos of the Rooftop event. Any of our girls and boys on them, aerial ?
like em :)
UK’s largest independent media agency signs up to use Location Sciences’ Verify platform
14:40 01 May 2019
Verify allows brands and marketers to make sure that their campaigns are targeting the people and locations that they are supposed to be
deliveroo
pdf icon Download Location Sciences Group PLC
Capital Network report here
the7stars has already seen Verify make a huge impact on a recent Deliveroo campaign
Locations Sciences Group PLC (LON:LSAI) shares jumped on Wednesday following news the firm is now working with the UK’s largest independent media agency to verify the accuracy and quality of its location-based advertising campaigns.
the7stars, which runs campaigns for huge global brands such as Papa Johns and Nintendo, has already enjoyed “excellent results” from using Verify – Location Sciences’ location verification product.
Simply put, Verify helps advertisers to make sure their campaigns are targeting the people and areas that they are supposed to be.
READ: LSAI unveils first supply-side partner for Verify
the7stars used the product in a recent ad campaign for Deliveroo to analyse the effectiveness of its proximity-targeted advertising.
This run showed that just 20% of campaign impressions were delivered to the correct locations. By removing the ‘bad actors’ identified by Verify, the7stars was able to increase accuracy to almost 90%.
Going forward, agency bosses are confident of achieving a benchmark of around 80% within a few days of launching campaigns.
“When location data is accurate, it is immensely powerful for agencies and their brands, and the7stars' clients can rest assured that their advertising budgets are being spent effectively,” said chief executive Mark Slade. “Increasing correctly targeted campaign impressions from 20% to 90% is significant and demonstrates huge value for the agency and its clients.”
the7stars founder and chief executive, Jenny Biggam, added: “We believe there is a missing standard and location verification should be added for all digital buys.”
High-quality sales
In afternoon trading, shares in Location Sciences soared 19.3% higher to 3.40p.
In a note to clients, analysts at ‘house’ broker Shore Capital commented: “Following the £2.95mln fundraising in November 2018, Verify was launched in the USA and is beginning to gain traction as evidenced by yesterday’s partnership with SITO Mobile.
"A new product, Verify Supply, an extension of the existing verification products, could provide a further revenue stream. We are forecasting strong increases in sales, most of which should be recurring, so are higher-quality in our view.”
with a few reasonable buys :)
https://www.capitalnetwork.com/companies/research/110667/location-sciences-first-mover-in-a-huge-market-110667.html
Play capital network video on right hand side.
From across the way.
hTTps://www.ana.net/blogs/show/id/mm-blog-2019-04-the-bad-domino-effect
The twitter post is an interview with David Rae with some interesting snippets :)
Location Sciences expects Verify ad-fraud platform to ‘make big waves in 2019’
07:42 02 Apr 2019
Nine companies were using Verify at the turn of the year but Location Sciences is targeting 50 clients by the end of 2019
digital advertising
Ad fraud cost advertisers an estimated US$19bn last year
Location Sciences Group PLC (LON:LSAI) expects its ad fraud detection technology to make “significant waves” in the digital advertising industry this year.
Verify was launched in the UK last summer and, simply put, it helps brands to make sure their campaigns are targeting the people and areas that they are supposed to be.
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READ: Location Sciences upbeat as ad-fraud tech impresses at trade show
Sales were modest at £54,000 in 2018, but Location Sciences expects that figure to surge this year as more companies move to ensure their ads aren’t being ‘viewed’ by a click farm in Thailand when they should be appearing in front of people in Cambridge, for example.
The recent launch in the US should also drive growth in 2019, a year when digital ad spend has been tipped to surpass US$130bn.
“With Verify we intend to make significant waves in the ad-tech market. There is a huge market opportunity here and our key differentiators set us apart,” said chief executive Mark Slade.
“Our only purpose is to provide verification services to our clients. We are uniquely positioned to be the kitemark in the location-based advertising industry, bringing trust, integrity and transparency back to brands.
He added: “All these things combined set Location Sciences up for a successful 2019.”
Insights drives 2018 growth
Group revenue jumped by 59% to £752,000 in the 12 months ended 31 December (2017: £471,993), driven by a 519% rise in like-for-like sales in Location Sciences’ Insights business.
That arm of the company analyses mobile data to help companies work out how effective their ad campaigns have been in getting people into their stores. It is currently the largest part of the group although Verify is expected to dwarf it come 2020.
The sharp rise in revenue combined with a 61% drop in administrative costs meant loss per share reduced “significantly” to 0.98p in 2018, compared with a loss of 4.92p a share a year earlier.
Location Sciences finished the year with £2.62mln of cash in the bank (2017: £1.14mln) after raising £3.36mln from investors during 2018.
With thanks from across the way.
https://econsultancy.com/a-day-in-the-life-of-ceo-of-location-sciences/
aerial could be for capital gains tax purposes, nearing end of year.