The DEATH of FREE MUSIC - data trends / Analytics confirm5 Aug 2020 15:12
In the early-mid 2000s, we were searching for free games, free music and free movies in abundance.
But over the past 16 years, the relative volume of entertainment searches containing “free” has gradually diminished.
The common trend here is that we’re much more willing to pay for QUALITY.
Separate research shows that searches for “cheap” and “free” have continued to drop over the years, while searches for “best” are skyrocketing.
There was no Spotify until 2006. There was no Netflix streaming until 2007. There was no App Store until 2008. So although our search behaviour is undoubtedly changing, so is the entertainment industry, as the number of streaming services and subscriptions continue to grow.
Quality now comes at a price, and we’re willing to pay for it (backed up by data).
Thoughts?