RE: Ah! I've got the hang of this now!17 Dec 2020 13:47
yayay, indeed. St Brides did a great job with the New York Times and other coverage in the autumn, but they need material to work with, especially if they are going to get more coverage outwith the Business sections.
What that means now is cool pictures. Gold is always a good story, but without some imagery for the picture editors to get excited about (and that one rather generic-looking 'gold pour' shot isn't nearly enough) we're now just re-hashing the same story.
So what I'm hoping/expecting is something like:
Before end of December: plant commissioning update (business coverage)
Dec/Jan: exploration analysis update (business coverage)
Late Jan/early Feb: further plant commissioning update (business coverage)
Feb/March: cool photos of gold (general coverage)
Whether it was the right decision to commit so heavily to a St Andrew's Day 'pour' is another matter. In retrospect probably not, without being very confident indeed that they would have more to show off than they did. St Brides might have advised a more cautious approach, only to be overruled by RG/NLR. Who knows.
For the most part it's a huge positive that the directors are so heavily invested in the company. The flip side is that they all seem to be in for at least the medium, if not the long term. So with cash in the bank and cash generation from production imminent, there's really no strong incentive for them to worry about short-term SP movements over the next few months. I really hope that doesn't mean this current period of omerta persists.
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