Harmonic partnership - could turnaround MIRI14 Apr 2023 11:27
Meanwhile, Mirriad said it is partnering with San Jose, California-based based Harmonic Inc, a technology company focused on virtualised broadband video delivery solutions.
Through the partnership, Mirriad's virtual product placement insertion technology will be integrated with Harmonic's VOS360 software-as-a-service solution, which aims to improve viewing experiences.
Gil Rudge, senior vice president, video products and solutions at Harmonic said: "Our partnership with Mirriad enables media companies to monetise their content more effectively, without increasing the frequency of ads shown per hour. This game-changing partnership expands revenue potential for content owners, delivering a truly winning solution at scale.