Miri technical integration with $1.4b company14 Apr 2023 16:29
April 2023
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad and Amagi technical integration enables addressable virtual product placements for publishers and brands
Mirriad, the leading in-content advertising company today announces a technical integration with Amagi, a global leader in end-to-end cloud-managed live and on-demand SaaS technology. The integration enables content owners to dynamically serve virtual product placements (VPP).
Amagi is a US cloud technology pioneer and leader that enables TV networks and content owners to launch, manage, distribute and monetise live, linear, and on-demand channels across cable, over the top (OTT) and Free Ad-supported Streaming TV (FAST) platforms, worldwide. It works with over 700 content brands, across over 40 countries, delivering more than 50bn ad opportunities per year.