RE: It's not all bad news!13 May 2020 18:55
Thanks SharkyT, interesting article
"The company reduced the stock at its forecourts by 428 cars during the quarter, double the number of cars it took out of the system in the whole of last year.
“This has put us in a much stronger position,” chief executive Andy Palmer told the Financial Times, adding it was a “monumental” achievement to reduce stock levels in the middle of a global pandemic, though the business still had more “aggressive destocking” to do.
The “immediate priority is to rebalance supply and demand, reducing dealer stock”, said executive chairman Lawrence Stroll, who joined the business in April as part of a £540m rescue package that contained an equity injection and a rights issue.
Mr Palmer said the company now had orders that took it well into 2021, with any cancellations because of the pandemic offset by new buyers.
Its main facility at Gaydon, Warwickshire, has not yet restarted production, though some staff are working on its Valkyrie supercar.
“We have this policy of destocking [the dealers] so the urgency [to restart] is not as great,” Mr Palmer said.
Once it had bled the dealer stocks, the company aimed only to make cars that were ordered by customers, he said, something that would take the company closer to Ferrari, which it hoped to emulate."