RE: Two Random Links5 Aug 2025 08:06
Look at the 2025 trends
Zenakine right place right time
Hence as Croda has reported last week , flying out of the door ,!!!
10 Realities of Beauty M&A in 2025:
1. Strategic Acquisitions Are on the Rise
Major players like L’Oreal, and Unilever are expanding their portfolios through acquisitions of innovative beauty and personal care brands, signaling strong interest in growth-driven M&A activity.
2. Wellness Is Driving Investment
The convergence of beauty, personal care, and wellness is reshaping the market, with brands that integrate wellness principles gaining significant traction among both consumers and investors.
3. Innovation Matters
Unique, science-backed, or patented products, such as Tangle Teezer’s detangling brushes, are highly attractive to strategic buyers for their distinct value propositions.
4. Consumer Values Are Key
Brands that align with consumer priorities—such as sustainability, natural ingredients, or long-term health benefits—are better positioned to secure investment.