Tarif 39%1 Aug 2025 15:39
Lets assume that will stand for a while!
Impact of Passing Full 39% Tariff (No Margin Shrink):
New Price: Rolex from $25,000 $34,750 (+39%).
EBIT Margin: ~9.1% (kept unchanged).
Key Results
At 0% drop in sales EBIT rises +39%.
At 20% drop in sales EBIT still up +11%.
Break-even point: At ~29% drop in sales, EBIT is flat vs. pre‑tariff.
Beyond 29% drop, EBIT begins to fall.
Conclusion
If U.S. demand falls less than 29%, WOSG should actually earn more profit despite the tariff, since wealthy buyers of Rolex tend to be relatively price inelastic. But if sales collapse by ~30% or more, the tariff turns into a net drag.
What do you think investors?