PEPSI MAX27 Aug 2021 10:57
"Water scarcity in Mexico is severe, and with an ever-increasing demand, combined with the fact that agriculture accounts for almost 78% of water use, certain cities in Mexico risk being void of water. "With PepsiCo using CropX's data-driven soil management platform in large scale we have the opportunity to make a huge impact and to significantly improve water-use inefficiency and soil health for potato production in Mexico." said Matan Rahav, Director of Business Development at CropX. "The collaboration with PepsiCo will help the Mexican potato farming industry become more efficient and sustainable. We're very excited to have partnered with one of the world's leading food corporations which has committed to help tackle some of the world's most pressing challenges." Producers working with PepsiCo Mexico can now get the benefits of CropX sensor technology and artificial intelligence software – from money savings by irrigation and fertilizer efficiency and higher yields by optimizing water usage, to the peace of mind that comes from maintaining the ideal environment and growing conditions for crops. Together, PepsiCo and CropX will empower Mexican potato producers to improve farm management practices. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose.
For more information, visit www.pepsico.com.
About PepsiCo Latin America
PepsiCo Latin America is a division that includes all of its beverage, food and snack businesses in Latin America, comprising 34 emerging and developing markets. Our beverage, food and snacks businesses in Latin America include snacks, beverages, cookies & crackers and nutrition categories, which generated US $7.4 billion dollars in net revenue in 2018. Our Beverages business in the region operates through 13 major bottlers.