Not just mattresses.11 Sep 2020 22:23
Eve’s positioning as a brand — not just a mattress company but a sleep wellness company — is hugely important to get more value out of every customer that it acquires
“It’s as a sleep wellness business rather than just a mattress brand and therefore trusted by customers for a much wider range of things, beyond just mattresses which last year they didn’t do .
The Eve product offering has been widened to include bed frames, pillows, duvets, sheets, mattress toppers, bedroom furniture and versions of most of the above for babies and children. I think candles and essential oils also would be a big market .
Crack the 6 on Monday then past 7 and beyond after results .