RE: Unsure6 Aug 2018 18:35
just my thoughts... if you refer to an earlier post, i commented that i feel it may be as simple as over saturation of the u.k market. anyone that wants a joules flowery top, jacket, wellies, bag etc etc has them already, so are not buying more and they are relying on new custom. couple this with the fact all their designs really do not differ greatly, alongside everyone knowing that there is little point buying anything from joules at rrp - as they seem to have a sale every 6 - 8 weeks for one reason or another, and if there is no sale on then there is always a voucher code doing the rounds, this all hits the bottom line of course. there may well be growth in the company long term, but only if it diversifies and up's its game going forward to create more interest on the high street rather than regurgitating very similar styles season after season. as also mentioned earlier, a great number of rivals have ripped off their styles too, i'm unsure how marks and sparks quite get away with it , but you can also pick up something from most supermarket clothing aisles for less than half the price, where you would really have to look twice to check if its joules or not. their turnover is high versus the pre tax profit year on year since they came into profit - at the end of the day anyone can be a busy fool. just maybe if they cut out all the sales and promotions people would still buy the gear at rrp anyway, because they want it and enjoy the exclusivity factor, rather than seeing the same top on five other women when out for sunday lunch, knowing they've all picked them up in the sale sub 20 quid. my final thought (and i say this with a degree of tongue in cheek) is that perhaps a number of people jumped in without any research as their first share option, thinking share dealing could be their new hipster hobby or to update their yummy mummy facebook occupation status to day trader!