RE: RNS Distribution Agreement20 Aug 2025 08:27
Scratch Weightwatchers.
"WeightWatchers is teaming up with a provider of weight-loss drugs such as Wegovy and Mounjaro, in a seismic shift for the brand away from a focus on dieting as it tries to turn around its struggling business.
WeightWatchers, which has promoted a non-medical, points-based approach to food intake since its creation in the 1960s, has announced a strategic partnership in the UK with CheqUp, a provider of GLP-1 weight-loss medication and accompanying clinical support and health coaching.
The partnership comes weeks after WeightWatchers filed for Chapter 11 bankruptcy protection in the US, as it tries to cut its debt after the popularity of anti-obesity injections upended its model.