.7 Dec 2016 20:14
Electric Jukebox backed by Nigel Wray & Cheryl Crow - sorry BB I am going to pass
By Tom Winnifrith | Monday 7 November 2016
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from *************). I have no business relationship with any company whose stock is mentioned in this article.
The Sunday Times front page splashed with news of a forthcoming AIM IPO in the music streaming world, Electric Jukebox. It is an easy splash in that my pal Nigel Wray, Britain's Buffett, is an investor and the company has celebrity "investors" lead by Cheryl Crow whose face beams out of the paper. Chris Akers vehicle Yolo (YOLO) has today raised £2.5 million and is investing £1.4 million in EJ so maybe that is the IPO the paper refers to. But for me this is a big miss and here's why.
Firstly I really just do not understand this at all. I am an old fart who buys CDs. I do not understand streaming and how this industry will evolve. Maybe that is because i am too old or stupid but I just have to pass.
I note that today's announcement talks of an imminent UK launch. But as you will see in the trade press below this actually launched a year ago. Something does not seem right at all.
Secondly I have taken the trouble to look at the accounts of this company which is actually called Magic Media Works Limited. I see that at the end of 2015 net assets were MINUS £488,925 and that losses that year were £2,339,221 up from £1.223,037 in 2014, its year of incorporation. As a value investor that just does not look very attractive to me.
Thirdly I note that the Sunday Times says that this company has celebrity "investors" Ms Crow, Stephen Fry and Robbie Williams. I note all three are also brand ambassadors as was Gary Lineker for Ingenie part of the Quindell fraud. Jug Ears got free shares for giving credibility to the fraud. How much did Sheryl, Stephen and Robbie pay in hard cash for their shares? Or did they get them for endorsing this product?
And fourthly, I move over to the specialist trade press for its take and that is to say musicbusinessworldwide.com and an article fron October 16 last year. It flags up a number of points of concern including: a business model with an uncompetitive pricing structure and the track record of the CEO in launching companies which look identical and which all seem to have failed. I quote:
NO, ELECTRIC JUKEBOX ISN’T A JOKE. BUT IT PROBABLY SHOULD BE.
If you’re being charitable, it looks like the BFG’s lipstick. If you’re being juvenile, it looks like a three-speed Ann Summers special. If you’re being sensible, it looks like the most ridiculous digital music launch in history.
You can read the full article HERE
I may be a boring old fart missin