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East Imperial, EISB, Up 30% On China News - What Happens Next?
Substantial positive article in today's Shares Magazine
Sam, smorty365 has posted the link a couple of days ago, just click-on. I orginally copy & pasted most of the article here & all the article on advfn. Agreed very encouraging & positive & even though my average is much higher having never sold any( in hindsight, mistake as could've topped-up in heftier amounts recently) I'm super confident we'll be many multiples, in time. Especially, taking in account, news on their bottling plant chosen, further progress in the U.S & the Interims in September, given East Imperial a sizeable boost & wider coverage to the P I community.
GLA
Doesn't appear to allow all article, but I've posted on advfn. Very encouraging, very positive. U.K next year, Tony has been in contact with bottlers here in the U.K
Aims to take 10-15% of Fever-Tree, in time!
Robust tonic firm could knock Fever-Tree off its perch
25 JULY 2022
By Ron Emler
Hot on the heels of Fever-Tree’s woes, a younger, ultra-premium mixer company could be set to shake up the sector.
The shares of a small New Zealand company have been listed on the London stockmarket for the past year but few have taken any note of them.
But Tony Burt, the founder and chief executive of East Imperial Superior Beverages, has plans to change that.
His ambition is that his very upmarket mixers will have a big impact on the ultra premium sector and propel the shares upwards.
Hovering just above the 2.7p mark, East Imperial’s shares have slumped from 20p last autumn, but Burt is unfazed as they have been hit by the general dislike of small cap companies during the stockmarket slide and this spring’s further coronavirus shutdowns in the Far East, his main market.
Burt is confident that East Imperial is on track to meet its 2022 targets and has sufficient funds to meet its expansion plans.
He says his backers are fully behind the company, which is valued at about £9m, and that as it continues to expand and make inroads at the very top end of the mixer market “the share price will look after itself”.
A former ad man who previously headed up agency M&C Saatchi, Burt created the East Imperial story and brand in 2011 in New Zealand and co-founded the company in 2013.
He was driven by a desire to recreate mixers using the finest quality Asian and East African natural ingredients that would have been used in the heyday of luxury travel when companies such as Imperial Airways offered only the very best.
At East Imperial the watch words are ‘heritage’, ‘tradition’ and ‘authenticity’.
“We took tonic from what it was 100 years ago and that’s where we started from,” he says.
“The overly sweet, citric acid soft drinks of our time have replaced genuine, traditional tonic water. These modern drinks completely mask the herbaceous aromas of premium gin and other spirits, manipulating the role that tonic water plays in modern mixology.
“We believe the spirit should do the talking.”
To that end, the East Imperial range comprises some dozen tonics, sodas and other mixers.
Burt also has a strong commitment to providing a sustainable product and to minimising the environmental impacts at every stage of the manufacturing process.
Talk of superior natural ingredients (East Imperial collaborated with the Royal Botanical Gardens at Kew to produce its Royal Botanic Tonic) prompts comparisons with Fever-Tree, which launched in 2003 and is now valued at more than £1 billion, even after the recent traumatic profits warning that hit the shares by a further 30%, taking their fall this year to more than 60%.
Fever-Tree has been hit by bottle shortages, sky-high transport costs and labour problems at its US bottling facility. Analysts wondering whether customers will trade down to lesser brands to help cope with inflation also depresse
Hi sam, I'm still of the positive persuasion. Half-glass full, still presently!
I guess finding the right bottling plant & setting up the U.K, takes time; but I'm confident with their strong management team, award-winning premium range, it'll come good.
Results of the Q & A will be interesting hopefully. And news on the above important developments not too far away.
I'm of the opinion if they are well stocked up recently& that's where some of the substantial money was spent, with rising costs that seemed a good idea, in anticipation if needed, to cope with possible strong U S, U.K demand, in the near future. And considering if they'd been delays in sourcing the ingredients etc.
Just £15 mkt capt now!
When are the results of the Q & A expected folks & I'd be very much appreciated on responses posted here please.
This constant falling sp is a little depressing. But seems to be mainly a few smallish trades in general, & MM making a great deal of it, in these tough market days.
Could easily reverse back to double figures on good news.
Very tempted to top up yet again, but heavily exposed!
This price could seem bonkers in a couple/few of months!?!
They've updated their Investor page on their website to include the names of their management team, objectives & strategy going forward which reads well. Greater information than previously.
Mentions the expected increases in interest in quality premiumisation drinks globally etc & their intention to come out with further drinks & keep pace.
How are they able to keep absorbing these sells at 6.65ish. One can still sell hefty amounts at same price until the end.
Previously, at these depressed prices one couldn't sell much so makes one wonder!?!
Results next week I expect
Been reliably informed by Tony, CEO "late April" for Results
Hi, Full Year Results late April, I was informed by CEO, on their very rapid reply website link.
Today the 7.08 & above are buys but desperately quiet trading at present.
Not reflective of progress & sales I believe & growing interest in premium drinks/ tonics globally.
Admittedly, transportion/ costs are rising one expects but that's across the 'board' most commodities, with inevitable price rises resulting.
I noticed much, much lager market capital Fever Tree said the same but similarly said the appetite for their drinks( & likewise our tonics etc) are growing; their Results were last week.
Remaining confident. Bombed-out share price due for a good recovery.
According to their website, when I checked last night, East Imperial drinks/ tonics are available now in the U.K. THEY'VE ARRIVED!
Above an array of their premium range of tonics they state
' Welcome to the United Kingdom site'
Maybe we'll get a RNS on above & burgeoning distribution deal(s) to clarify to.
Late next month we will be getting the Full Year Results & I would expect a positive update on their U.S expansion.
Picked up a few more yesterday at 6.95p
Could see a doubling of the SP if all is relayed to us going very well & Results are encouraging.
COMING SOON! We're coming to the United Kingdom soon.
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Above words on a pop-up message box that appears when you go onto their website Homepage NOW.
Encouraging & continuing proactive, progressing to plan, one suspects.
Looking behind the sofa, topping up!!!
I very much got the impression, vibes , they are concentrating on AsiaPacific & the expansion of the US especially.
And the U.K market hasn't been forgotten, but will come, in time(I guess after they have established to a greater extent in the aforementioned)
Otherwise stretching theirselves too thinly.
All good, I say.
Hi Penstock, I was told a couple of months ago, by Tony Burt that Results would be the end of April. Will update on progress etc. Expecting good results and update on the US expansion beginning this March
Sorry to hear of your wife's health. Wishing her a speedy recovery I've had similar with looking after my elderly Dad returning from Hospital after Covid. I & my Mum were unaffected. No problem. I managed to track down the interview & gave a very positive review & link has been put on advfn. Thank you & best wishes
Goldstinger, can you post that on advfn please. From CEO interview I guess. Extremely positive, hugely ambitious to expand sales, in high populated areas of the globe. I like it!!!
Looks like there was a 2,220 000 buy from yesterday 4.26pm paying 11.40p
Seagreen, great informative post yesterday.
You were spot-on!!! I don't think we expected how soon, rapid the U.S expansion would come!!!
Just goes to show how connected, ambitious & eager the U.S team are. It's a big well done to Tony Burt & his management team.
So much progress( updates) in Australia, Singapore & U.S especially & good news in such a short period, since listing!!!
Cheers for that Taltbong; very encouraging by a well followed, respected tipster. As he says, and as we concur, hugely undervalued!
A company in its infancy re shareprice & market capital, with huge potential.
Great find & thorough, interesting article Goldstinger!
Shame about the sp. But it'll come back. Always sluggish & profit takers Christmas, end of year.