RE: Webis value21 Mar 2024 10:05
Raven - the simple answer re: the UK market is the sheer cost of compliance to obtain and maintain the GB-GC license. They would need to get a compliant sportsbook , then build teams to review KYC / AML / RG / CDD / EDD etc. Plus customer protection of funds - it is a huge undertaking in a saturated market. Competition is tight, share of wallet hard to obtain without significant marketing investment - Google PPC costs per click of >$100 for words like "sports betting". lots of barriers to entry.