North themselves are not distressed as a seller but are trading thier stock as we would say first in first out (FIFO). Buy at twenty sell at thirty. So still selling early holdings, so until they are gone it is probable they will sell into any rise. Then the selling will only start again on the last placing they bought into which was around 40p then maybe start selling around 50p. It would seem this is not for them a true investment but a income to support their share price. They probably value their share stock on a cost per share basis rather we may value our holdings on a value basis ie average cost basis. It's only a theory when they first bought then sold and bought again.
I have been top slicing and buying lower but news so imminent makes trading dangerous on a breakout, hence a lower level of 26.95 ish. But then a distressed sellar knocks everything out, trying times.